The initiative is non-discriminatory in nature and aims to promote gender equality. It combines numerous treaty obligations, such as the right to work, health, and education, as well as treaty body advice. In order, to resolve bottlenecks, the initiative involves a wide range of partners and entails capacity building for duty bearers and rights holders.
The project provides a tangible tool for the public and private sectors to collaborate in order to meet the Sustainable Development Goals by closing gender inequalities and encouraging job inclusion and women's economic empowerment. Companies may incorporate a gender perspective into their overall management framework as a result of this initiative. This allows them to incorporate holistic steps to improve their organizational structure and community, resulting in more equitable and better working environments for their employees. The aim is to create a strategic strategy that includes gender equity as a core component of corporate governance and "healthy business."